Acceptance of Advergames Design: A Critical Analysis from Cross-Cultural Aspect

Culture influences people’s behavior—culture differentiates people of one group from those another as a system patterns. To make an advergame acceptable to culture it is essential understand the cultural difference build perceptions according values. The present study investigates acceptance advergames design in cross-cultural aspects. analyzed perspective. It proposed that be culturally more relevant. should work visual interference game look localized impact consumer. product placement also carefully chosen will help consumer recognize brand.